Penn National’s theScore Bet continues to lead download shares in Ontario’s newly regulated gaming market, with a 33% share.
However, data from Sensor Tower highlights that the operator ceded a 2% share in week 3, down from 35% at the end of Ontario’s second week as a live market.
What’s more, theScore’s daily share – which stood at 65% on Ontario’s fourth day as a live market – dropped significantly on 23 April, to 12%.
The drop in daily download shares is due to share gains at BetMGM. This market share jumped from 2% on April 4th, to 21% on April 23rd.
TheScore Bet’s seemingly slight wobble in its daily market dominance coincides with positive gains for bet365. Independent operator witnessed its daily share increase from 14% on April 4, to 38% by April 23,
Yet despite daily gains for bet365, the sportsbook still sits in second with 26% of the market share in week 3 of Ontario’s market launch. The share percentage is now down by 1% after the first two weeks of Ontario’s market launch.
Flutter’s FanDuel has remained stable, posting a 16% share of Ontario’s market after three weeks, the same share percentage as after the first two weeks of operation in Canada’s newly regulated region.
FanDuel’s 23-April share was down by 2% from its 14% share on April 4. FanDuel sits in third currently and it remains to be seen whether the operator can achieve the same level of dominance as it has in other North American markets, such as New York.
FanDuel is subject to markedly different regulations across borders. It’s too early to know if FanDuel will be able to adapt to Canadian regulations.
The company is also a dominant player in sports betting with Amy Howe, the CEO. Gambling InsiderThe company is constantly working to expand its iGaming reach.
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