Betsson Group’s Italian brand StarCasinò has launched its new sportsbook; StarCasinò Bet.
A statement from the company read: “Through this extension, Betsson Group’s Italian brand StarCasinò transforms from a pure casino brand to a full online gaming one.
“The aim of this development is to broaden the brand’s positioning as a point of reference within the industry and to further engage with its customers.”
A digital entertainment platform, StarCasinò Bet allows sports fans to bet on different sports, with odds that are “among the most competitive on the market”.
Managing Director of Betsson Group Italy Stefano Tino commented: “I am really proud to announce the launch of StarCasinò Bet, our new sportsbook, with which we intend to provide the best gaming experience and the best odds, strengthened by what we have achieved over the years.
“StarCasinò Bet is the novelty that comes from a stable and reliable brand: StarCasinò. We are able to attract customers using quality products on an entertainment platform that is safe and secure.
“We are confident that through StarCasinò Bet, we will delight our customer base and sports fans even more.”
Earlier this week Betsson Group launched its online gaming offering in Mexico, expanding the operator’s presence in Latin America. Betsson.mx is the online gambling platform that the company opened for local regulation in Mexico.
The company launched the operation in Mexico earlier this month, but only on a limited basis. They will soon increase their commercial activities in Mexico for large tournaments that are planned later in this year.
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