Jamul Casino appointed Scott Lake its Chief Marketing Officer.
Lake brings over 25 years’ experience in marketing and senior management roles with well-respected casino properties worldwide.
These eight years include eight with Sands China. Most recently, he was Senior Vice President for Loyalty Marketing & Strategic Analysis. Lake was the leader of five Macao properties – The Venetian Macao and The Londoner Macao and The Parisian Macao. He also managed The Plaza, Four Seasons Hotel Macao and Sands Macao.
Lake was also a 13-year veteran of Caesars Entertainment. He held many positions at Caesars Entertainment including director for VIP marketing and director for national casino marketing.
“Scott has the leadership experience, innovative thinking, and analytical skills we need to continue building momentum in our region,” said Jamul Casino President and General Manager Mary Cheeks.
“I’m excited to see what ideas Scott has to amp up our marketing efforts.”
Lake has a BS in Hotel Administration and an MBA from Nevada. She is a Certified Digital Marketing Professional from the American Marketing Association, as well as a Professional Certified Marketing Specialist in Digital Marketing.
Lake commented: “I was drawn to Jamul Casino because of the outstanding leadership of both the Jamul Indian Village Tribe and the casino management.
“I’m impressed with the way this team has been able to build this property and its brand from the ground up to become a regional leader in less than six years. I hope to help the next six years be just as extraordinary.”
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