Genius Sports is partnering with Canadian online sportsbook NorthStar Gaming to provide it pre-match, live data, and trading solutions.
The supplier’s data will be used by NorthStar Gaming’s subsidiary NorthStar Bets across events throughout the year.
NorthStar Bets customers can access real-time data and pricing options across thousands of market segments.
The operator will also have access to Genius Sports’ data rights, comprising sports leagues like the CFL, NASCAR, The Premier League, NCAA and the NFL.
The newly announced partnership coincides with the start of the NFL season, and NorthStar will be granted immediate access to the supplier’s full NFL product suite, including real-time statistics and sports betting data feeds.
Michael Moskowitz, NorthStar Gaming’s CEO and Founding Partner, said: The Genius Sports sports data ecosystem seamlessly integrates into our platform, which allows us to offer consumers a high-interactive, visually rich, and complete sportsbook experience.
“We are continuing to enhance the NorthStar Betts App in order to give consumers an immersive and premium gambling experience. We know that local players value this.”
Furthermore, NorthStar’s partnership with Genius Sports follows the release of the updated NorthStar Bets App, which features more in-game stats-driven content.
Genius Sports EVP North America Sean Conroy has been added “In April, Genius Sports became one of the first sportsbook providers to be officially licensed in the rapidly expanding Ontario market.
“This approval has allowed us to work with top operators such as NorthStar Bets. They will enjoy a competitive edge through our outstanding portfolio of products and data rights.”
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