News Online 15 April 2022
Softswiss – “Gamification, what the market wants right now is”
By Tim Poole
Softswiss is a supplier of sports betting and has just launched the Lootbox Bonus product. It aims at increasing the gamification level in its sportbook.
Simply put, the product gives sports gamblers extra bonus opportunities during sports betting.
According to the supplier, they are the first to provide the engagement tool. It works by players accumulating points and placing wagers on sporting events.
Players can choose to earn up to three bonus bets by selecting a loot chest that will appear on their screen once they have won enough points.
The combination of sports betting with lootboxes is an intriguing mix, and it’s a very popular idea in the esports world.
There are many issues with lootboxes. Many people believe they’re a form gambling and then argue that kids shouldn’t be allowed to spend money on randomised lootbox prizes.
This is because players are gambling already, so choosing a lootbox that will give you a random prize is definitely a new way to award free bets. There are traditional ways of winning free sports wagers with Sky Bet Club, Bet365, and other betting companies.
Alexander Kamenetskyi is the Product Owner at Softswiss Sportsbook. He stated: “When we develop new bonuses, it’s important to pay attention both to the market trends as well as the needs of players and operators. Gamification, which is what the market wants right now, is one of our key goals at sportsbook.
Lootbox Bonus adds great value to all the other features that we already have in our system. It’s also a bonus for players and partners in the betting industry.
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