Scott McNabb is appointed VP Revenue Americas at Optimove

Optimove has appointed “technology evangelist” Scott McNabb as Vice President of Revenue, overseeing sales and the growth of its Americas operation.

The customer relationship management (CRM) marketing platform cited the appointee’s 20-plus years of experience “designing and executing revenue generation models” as its primary reason for bringing McNabb on board.

Before joining Optimove he was Chief Revenue Officer at Exponea (a platform for customer experience and data collection) which was just acquired by Bloomreach.

McNabb previously served as the VP Global Enterprise Sales of precision demand marketing firm Integrate as well as senior VP Global Sales of PathFactory Software as a Service (SaaS), company.

McNabb, who describes himself as a “SaaS sales champion”, will according to Optimove CEO and Founder Pini Yakuel play a “major role” in the company’s growth efforts, particularly regarding its sales operations.

“We’re thrilled to welcome Scott to Optimove, to take on the Americas operation,” said Yakuel. “Scott is a key addition to the team. His knowledge and experience are unparalleled and will be a key part of our efforts to expand our portfolio and scale sales operations.

“As this and previous appointments suggest, we are determined to keep bringing in extraordinary outside talent to keep Optimove one step ahead of the curve.”

Meanwhile, McNabb looked forward to joining Optimove, saying: “I’m excited to join Optimove and play a major role in the company’s rapid growth efforts in the Americas.

“I would like to thank the Exponea Team, I thoroughly enjoyed my time there, and I am looking forward to my next challenge at Optimove.

“Having been at the forefront of the sales of many different brands, I can safely say that Optimove is a company with next-generation, game-changing AI technology and excellent prospects.”