DraftKings is to broadcast an extensive schedule of sports betting programming throughout the upcoming bracket reveal for the Men’s College Basketball Tournament.
Over the years, tournament brackets have grown in popularity, basically betting on the outcome of the games at the tournament basketball.
Millions of American college basketball fans join betting pools and place wagers on the annual NCAA Division 1 Men’s Basketball Tournament, also known as March Madness, which takes place this year between 15 March and 4 April.
DraftKings has hosted a detailed analysis of the betting lines and news from experts in the industry and celebrities to respond to the growing interest in the tournament.
Brian Angiolet, Chief Media Officer, DraftKings, commented: “As viewers turn their eyes to the college hoops post-season, DraftKings will deliver new content catering to the skin-in-the-game fan. We’ve assembled a diverse lineup of sports personalities and voices to engage customers and provide a unique perspective on the bracket.”
DraftKings, in association with Vegas Sports Information Networks (VSiN), will air two shows via its YouTube channel.
The first, titled Line Drop: The Bracket will run between 6pm-8pm EST on 13 March, and will provide fans with the presentation of the bracket pairings for this year’s tournament. A team of expert analysts will then provide additional analysis and insights to the viewers.
Later that evening, a show titled VSiN’s Tournament Betting Breakdown will run between 7pm-1am EST, with a view to analysing betting data to help the audience fill out their own tournament brackets.
To complement its coverage of the tournament, VSiN’s 2022 Bracket Strategy Guide is expected to be made available during the first week of the tournament.