News Online 15 April 2022
Softswiss: Gamification is the current market demand
By Tim Poole
Softswiss is launching its Lootbox Bonanza, which aims at increasing the gamification and profitability of its betting business.
This product allows bettors in sports to earn additional bonuses while they wager on the sport.
According to the supplier, they are the first to provide the engagement tool. It works by players accumulating points and placing wagers on sporting events.
After accumulating enough points, players will be able to choose from a lootbox that is displayed on the screen. This box gives them the opportunity to win as many as three free wagers.
This is a unique combination of lootboxes and sports betting, which has become incredibly popular in the worlds of esports as well as video gaming.
Lootboxes have their problems. Some people consider them to be gambling. Others argue that it is wrong for children to use lootbox prizes to buy money.
However, in this instance, the players already gamble, so picking a lootbox to randomly select a prize is a completely different method of awarding free wagers. Traditional examples of free sports bets include Sky Bet Club and bet365.
Alexander Kamenetskyi is the Product Owner at Softswiss Sportsbook. He stated: “When we develop new bonuses, it’s important to pay attention both to the market trends as well as the needs of players and operators. Gamification, which is what the market wants right now, is one of our key goals at sportsbook.
Lootbox bonus is an excellent addition to what we’ve already included in our software. It’s also a bonus for players and partners in the betting industry.
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