Catena Media will launch Kansas affiliate services next month.
The Sunflower State’s sports betting market will go live in September, following an announcement from Governor Laura Kelly last week.
From 1 September, operators will be permitted to accept wagers, with an official launch planned for 8 September – the start of the new NFL season.
Catena will soon be launching sports betting services in Kansas. The business has already made pre-launch offers available to operators, remarking that it has “detailed plans” for the state, as well as future US jurisdictions.
Massachusetts, Maryland, Ohio and Maryland are the three states that have sports betting.
In each state, Catena will aim to leverage the reach of its website portfolio, which includes LegalSportsReport.com, TheLines.com and GamingToday.com.
“Our strong portfolio of national and regional sites puts us in a solid position ahead of the huge customer acquisition period we see when any new state launches sports betting,” said Dustin Gouker, Catena Media Vice President of North America, Content.
“We are excited about this next wave of regulated legal online sports betting in the US.”
The company’s strategic review was expanded earlier this month. This was established in May to explore the sale of certain assets, and will now cover Catena’s entire European business.
Ultimately, the review is part of an effort to “free up resources” as Catena looks to take advantage of opportunities in other markets, including North America.
Catena published last week its Q2 results, noting an increase of 5% in revenue.
Tabcorp Holdings reported revenue of AU$2.37bn, US$1.64bn for the year ending 30 June 2022. This is a 4% decrease from the previous-year period. The Group EBITDA stood at AU$382m.
Ladbrokes and bet365 are all listed. Throughout the gambling trade, these names are famed, synonymous with the phrase ‘titans of industry.’ These names have been known by people for many decades.