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The United States Football League (USFL) has become the latest organisation to partner with the American Gaming Association’s (AGA) drive to raise awareness about responsible gambling.
This is the fourth attempt to launch a new American league of football. The latest edition was financed and owned by Fox Sports. Over a period of three years, the broadcaster has reportedly committed around $200m.
This new league launched in April with eight teams. The entire inaugural season will take place in Alabama.
To promote responsible gambling from the start, it has joined AGA’s ‘Have a Game Plan. Bet Responsibly’ campaign, which was launched in 2019.
This campaign was born due to the explosive growth in US-regulated betting.
With over half of US residents now legally able to wager on sports, 33 states now allow it.
Edward Hartman, EVP of Business Operations, USFL, commented: “We’re proud to partner with the AGA to help drive the important message to bet responsibly. As sports wagering expands nationwide, the USFL is committed to help educate our fans so they can better enjoy the experience.”
AGA’s campaign has four key messages to bettors, including setting a bet and sticking to it, ensuring betting remains a social experience, understanding the odds and gambling through trusted operators.
Casey Clark, Senior VP, AGA, said: “Responsible gaming leadership, from professional sports leagues like the USFL, is critical to getting sports betting right. We’re thrilled to welcome the USFL as a partner and value its commitment to prioritising responsible sports wagering education for its fans.”
The USFL’s inaugural game kicks off on 16 April, with the New Jersey Generals and the Birmingham Stallions facing off.