News Order Online 15 April 2022
Softswiss – “Gamification, what the market wants right now is”
By Tim Poole
Softswiss is a supplier of sports betting and has just launched the Lootbox Bonus product. It aims at increasing the gamification level in its sportbook.
This product allows bettors in sports to earn additional bonuses while they wager on the sport.
According to the supplier, they are the first to provide the engagement tool. It works by players accumulating points and placing wagers on sporting events.
Players can choose to earn up to three bonus bets by selecting a loot container that will appear on their screen once they have won enough points.
This is a unique combination of lootboxes and sports betting, which has become incredibly popular in the worlds of esports as well as video gaming.
There are many issues with lootboxes. Many people believe they’re a form gambling and then argue that kids shouldn’t be allowed to spend money on randomised lootbox prizes.
However, in this instance, the players already gamble, so picking a lootbox to randomly select a prize is a completely different method of awarding free wagers. Traditional examples of free sports bets include Sky Bet Club and bet365.
Alexander Kamenetskyi is the Product Owner at Softswiss Sportsbook. He stated: “When we develop new bonuses, it’s important to pay attention both to the market trends as well as the needs of players and operators. Gamification, which is what the market wants right now, is one of our key goals at sportsbook.
Lootbox bonus is an excellent addition to what we’ve already included in our software. It’s also a bonus for players and partners in the betting industry.
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