Relax Gaming has reached an agreement with PokerStars to form a joint venture. It will be the first time that the Italian market has the entire portfolio of game titles created by the game designer.
This move is part of the first stage in Relax’s expansion plans, entering a range of European markets throughout 2022, such as last month when it Partnering with Meridian Gaming for entry into the Serbian Market.
PokerStars’ customers will now be able to enjoy titles such as Temple Tumble and Money Train 2. And in time, the plan sees PokerStars gaining access to content from Relax’s 50-plus studio partners.
Commenting on the agreement, Relax Gaming Chief Regulatory Officer Alexia Smilovic Rønde said: “Entering the Italian market is another major milestone on Relax’s path to increase its footprint across regulated European jurisdictions. Italy holds the crown as one of the continent’s most established markets, and we’re ready to show what we can do when it comes to driving differentiation.
“With a competitive landscape that offers a wealth of opportunities for providers of premium gaming content such as us, I’m sure we’re going to see excellent results.”
Adding to this, Relax Gaming Chief Commercial Officer, Nadiya Attard, commented: “It’s with great pride that we enter into operations within the Italian online gaming market with a B2C powerhouse like PokerStars.
“Their longstanding reputation and local demand will offer Relax Gaming an exceptional start in a leading market. We’re looking forward to our own content being launched in Italy and to seeing the company grow.
Relax Gaming was founded in 2010 and offers more than 3000 online casino games. The company is set to benefit from new customers after it has been granted a license by the Alcohol and Gaming Commission of Ontario.
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