Relax Gaming will enter Ontario’s newly regulated market when it goes live on 4 April.
In preparation for regulating online gaming and betting, Canada’s province has granted the supplier a license from the Alcohol and Gaming Commission of Ontario.
Ontario, Canada’s most populous province and home to more than 10 million potential players, is expected to be a highly lucrative opportunity when it launches in a few days’ time.
Already, many companies have lined up looking to get a piece of North America’s newest market, which will be, population wise, second only to New York for online sports betting and first for iGaming.
Based on Ontario’s attractiveness, Relax expects to debut with 130 games across multiple operators, with almost half of these games coming from 16 of its partner studios.
Additionally, the supplier said, this expansion into Canada will complement Relax Gaming’s plans to further expand its operations in North America later this year.
“The opening of the Ontario province marks the long-awaited debuts of regulated operations in Canada and is truly a turning point for the industry in the region,” said Alexia Smilovic Rønde, Chief Regulatory Officer at Relax.
“AGCO’s pragmatic regulation and approach to licensing should deliver a good channelisation from all the stakeholders over time.
“Relax Gaming is delighted to be part of this journey from the very beginning, as well as offer its compliant portfolio and suite of partners under our regulatory umbrella, to make an equally swift and brilliant entry on the local scene.”
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