Playtech launched multichannel technology in partnership with NorthStar Bets, an Ontario-based online casino and sportsbook.
Playtech’s partnership with NorthStar plays into the supplier’s strategy to focus on developing games for newly regulated online markets.
Per the agreement, Playtech will provide its IMS platform to NorthStar alongside both casino and live casino services.
Poker content will also be provided to the operator later this year, complementing Playtech’s newly acquired full-stack portfolio.
Shimon Akad, Playtech’s COO, stated: “The launch of Playtech’s new software and services partnership with NorthStar Bets is another key milestone in the development of our strategy in North America.
“Essential to Playtech’s success is our ability to form key strategic partnerships with operators around the world. NorthStar Bets is uniquely positioned to become one of Ontario’s premier operators, and we are delighted to be working alongside them to build a responsible gambling proposition.”
Michael Moskowitz is NorthStar’s CEO. “NorthStar Bets puts consumers at the centre of an immersive and content-driven experience.
“Our partnership with Playtech means that we [can]You will enjoy an interactive and fun online experience, while ensuring the best player protection.
“Consumers are looking for content that caters to their individual preferences and interests, and alongside Playtech’s unrivalled multichannel technology we are uniquely positioned to become a leader in the Canadian iGaming market.”
In late April 2022, Playtech reached an agreement to launch CT Interactive’s titles via the Playtech Open Platform (POP).
Playtech was to be acquired by Aristocrat in the spring, but that deal collapsed and CEO Mor Weizer now supports TT Bond Partners to a future merger.
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