Partnership between PointsBet and Playmaker for March Madness Campaign

Playmaker will be partnering with PointsBet online sportsbook. Within this agreement, PointsBet will sponsor content with Playmaker and Playmaker Betting throughout the NCAA’s March Madness tournament and beyond.

Carlos Boozer, a legend in the NBA, has placed an official $50,000 wager on Duke University winning the tournament. He also staked $600,000. across PointsBet gaming games. This will make them the exclusive sponsors of many Playmaker March Madness initiatives, including Playmaker 16 and Playmaker 8 free-to-play.

In addition, the company will sponsor “Playmaker On The Street” which is a digital series hosted by Dakota Wiley and filmed in many of the tournament locations such as Pittsburgh and New Orleans.

Playmaker CEO Brandon Harris said: “We think that betting content should be as fun and entertaining as sports betting. Is there anything more enjoyable than watching a former NBA basketball player wager on his alma mater, with more than half a billion in upside?

We think that it is so much more interesting than boring old men in suits spamming people with offers or picking picks. The millions of impressions have confirmed this theory. We’re so glad to be able to work with fun partners like PointsBet to bring this kind of collaboration together.” 

Other online influencers, such as golf influencer, Paige Spiranac, and former track and field star, Taryn Tempel, will be partnering with PointsBet’s content creators to produce collaborative social media and online content.

David Woodley is the President of Playmaker. He said, “We are thrilled to welcome PointsBet here. Both brands like to celebrate and promote community around sports betting while also focusing on education and responsible gaming, this campaign is providing a good mix of what we have to offer at Playmaker including: video, social, free to play gaming, talent, distribution and it aligns well with PointsBet’s ever-growing presence in the betting industry.”