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It has been decided that M88 Mansion will become the official betting partner to the Badminton International Federation (BWF), for the BWF Major Championships, until 2024.
This deal sees the partnership include tournaments such as the TotalEnergies BWF Thomas and Uber Cup Finals 2022, as well as the TotalEnergies BWF World Championships 2022, the TotalEnergies BWF Sudirman Cup Finals 2023, TotalEnergies BWF World Championships 2023 and the TotalEnergies BWF Thomas & Uber Cup Finals 2024.
The BWF is a global governing body with 197 member associations. Its headquarters are in Kuala Lumpur (Malaysia). It is the International Badminton Federation (BWF) which acts as an international governing body and is recognized by both the International Olympic Committee and International Paralympic Committee.
Commenting on this agreement, Owen Leed, BWF’s Commercial and Communications Director, said: “We are excited to announce our partnership with online betting platform M88 as we look to strengthen the sport’s profile globally.”
Terms of the deal were arranged by BWF’s Commercial and Broadcast partner, Infront, with the assistance of Outlast Sports and Entertainment. Salauddin SS, Outlast CEO, commented: “This is just the start of the evolution of the engagement of the sports fans by M88. Expect more exciting things in the coming months together with BWF.”
Carlos Lopez, M88’s Creative Director, added: “We are very much delighted and thrilled to partner with BWF over the next three years. Badminton, which is a recognized sport in the world and enjoys a growing audience both within Asia and globally, has been recognized as an international sport.
BWF’s collaboration with M88 will enhance the connections between them and their Asian followers, thereby increasing its brand awareness in Asia. We believe that this partnership will create compelling and sustainable value for both parties.”