LeoVegas Group’s new Chief Marketing Officer (CMO), Niklas Lindahl, has said he is “determined to do [marketing] in a fiscally responsible way and digital first” in exclusive comments to Gambling Insider.
LeoVegas longtime member of the Swedish team, this executive was named Interim CMO in Aug 2021. But, just earlier this week, it became clear that his appointment would be permanent.
This confirmation came at an important time for LeoVegas, which alongside several other operators, has just entered Ontario’s newly regulated iGaming market.
LeoVegas will be investing considerable marketing resources to grow its customer base, in addition to further North American expansion. However, as we’ve seen elsewhere, promotion efforts can often be costly in terms of profitability.
Gambling InsiderLindahl reached out to me to find his perspective on his appointment for LeoVegas and him.
“I’m delighted to take on the role as permanent CMO at LeoVegas Group. It’s a huge personal achievement and milestone, having been appointed interim earlier in 2021,” he remarked.
“I’ve been part of the group’s marketing team for several years now, and we have many exciting opportunities ahead of us. Ten years after the company was founded, we’re about to enter the important US market, and we’ve just gone live in Ontario, Canada.
“So we’re opening the door to North America, and as far as marketing is concerned, I’m determined to do it in a fiscally responsible way and digital first. I’m confident 2022 will be an exciting year for us – stay tuned.”
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