Mido Lotto has entered into partnership terms to offer lottery ticket app Mido Lotto with the USL Championship football team, Oakland Roots SC.
Mido Lotto has its headquarters in California. It works with community-oriented sporting teams throughout the US. The previous partnerships were with the Fresno Grizzlies (the Single-A affiliate the Colorado Rockies) and El Paso Locomotive FC (also of the USL Championship league).
Mido Lotto also allows customers to place official state lottery tickets using their mobile phones, just like with other systems. The app allows customers to purchase tickets from licensed California Lottery retailers in accordance with state law. Tickets can also be managed within the app so that they don’t get lost.
This latest agreement will see Mido Lotto stand as the club’s title sponsor for its Teacher and Student Appreciation Night match, against the Colorado Springs Switchbacks on 30 April at Laney College in Oakland.
Steven Powell, Oakland Roots Chief Revenue Officer, commented: “We prioritise finding partners that are aligned with our club values. After we met with Mido Lotto we found out that our organisational values aligned well with theirs. Mido Lotto Lottery proceeds benefit teachers, students and schools, which is where we saw the biggest natural fit with our mission.”
“We’re thrilled to be an official partner with Oakland Roots, which prioritises using the power of sport as a force for social good in its community and beyond,” added Rich Wheeler, Lottery Now President, the startup behind Mido Lotto.
“Their support of Californian youth closely aligns with our own mission of supporting state Lotteries’ tremendous giveback initiatives. Since we attract mobile customers who typically don’t play the Lottery the way it’s currently offered, it means our users increase contributions from ticket sales that support California’s public education.”
The first version of the app was launched May 2020.
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