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Mido Lotto Partners in Oakland Roots SC

Posted on April 28, 2022April 28, 2022 by Ronald Lowe

Mido Lotto has entered into partnership terms to offer lottery ticket app Mido Lotto with the USL Championship football team, Oakland Roots SC. 

Mido Lotto has its headquarters in California. It works with community-oriented sporting teams throughout the US. The previous partnerships were with the Fresno Grizzlies (the Single-A affiliate the Colorado Rockies) and El Paso Locomotive FC (also of the USL Championship league).

Mido Lotto also allows customers to place official state lottery tickets using their mobile phones, just like with other systems. To ensure that tickets are never lost, they can only be purchased at licensed California Lottery sellers. 

This latest agreement will see Mido Lotto stand as the club’s title sponsor for its Teacher and Student Appreciation Night match, against the Colorado Springs Switchbacks on 30 April at Laney College in Oakland. 

Steven Powell, Oakland Roots Chief Revenue Officer, commented: “We prioritise finding partners that are aligned with our club values. We quickly found that Mido Lotto’s organisational values were similar to ours once we had connected. Mido Lotto Lottery proceeds benefit teachers, students and schools, which is where we saw the biggest natural fit with our mission.”

“We’re thrilled to be an official partner with Oakland Roots, which prioritises using the power of sport as a force for social good in its community and beyond,” added Rich Wheeler, Lottery Now President, the startup behind Mido Lotto.

“Their support of Californian youth closely aligns with our own mission of supporting state Lotteries’ tremendous giveback initiatives. Since we attract mobile customers who typically don’t play the Lottery the way it’s currently offered, it means our users increase contributions from ticket sales that support California’s public education.” 

This app launched for the first time in May 2020. It is now available on Apple iTunes Store. 

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