KSA Warns Operators Over Elevated Use Of Promotional Video games Of Likelihood

The Dutch Gaming Authority (KSA) has issued a warning over the usage of so-called “promotional video games of likelihood.”

Citing their elevated use by operators to “draw consideration to themselves or their merchandise,” the KSA highlighted the strict promoting guidelines imposed by the Netherlands’ Playing Act.

On this context, “promotional video games of likelihood” refers to competitions that supply gamers a possibility to win prizes, whereby victory is predominantly decided by luck. These contests, stated the KSA, are usually run to spice up gross sales.

“Assume, for instance, of selling gentle drinks by placing codes within the caps of bottles, with which you’ve gotten an opportunity to win a prize, or a ‘Like & Win’ marketing campaign on social media,” acknowledged the KSA.

Such video games are, in precept, regulated by the “code of conduct for promotional video games of likelihood,” which applies particular situations to their use.

These embody a strict time restrict. Firms could solely supply such contests annually per “product, service or organisation,” and they need to be short-term in nature, comprising not more than 20 attracts.

Moreover, the whole worth of any prizes or premiums supplied per recreation ought to quantity to not more than €100,000 ($101,390) per yr.

Promotional video games of likelihood don’t require a allow, however since they’re, for all intents and functions, playing, the KSA has issued a warning over their elevated use – specifically, by gaming operators.

“The KSA sees that gaming suppliers additionally use such promotional video games of likelihood to draw extra members,” it stated.

“In the event that they do that, they have to have in mind that the stricter guidelines in accordance with the Playing Act and the related decrease rules apply to them.

“These are there to guard shoppers towards the dangers related to video games of likelihood, reminiscent of creating playing habit.”

The Dutch regulator added that it might “carefully monitor” promotional contests supplied by gaming operators and, if violations are discovered, probably take enforcement motion.

This comes not lengthy after KSA Chairman René Jansen took goal at unlicensed operators in a prolonged weblog publish.