PlayStar has appointed Jon Bowden as its new Chief Marketing Officer, ahead of the group’s launch in the New Jersey market.
Bowden has been a senior brand, marketing and advertising executive at several industry leaders over the past ten years. These include Entain, Rank Group and Gala Coral.
At PlayStar, he will be tasked with delivering the group’s brand proposition to the US market, with a focus on player experience and exceeding player expectations. He will be responsible for building and leading the marketing department, covering acquisition, CRM, and brand.
“Jon is one of the most experienced marketers in the industry and his appointment as PlayStar CMO will undoubtedly prove vital in our mission to disrupt the US market,” said PlayStar CEO Per Hellberg.
“The US market is ferociously competitive, so as a brand we need to be heard above the noise and ensure that we engage with players from day one. Jon certainly has what it takes to help us achieve this, and I look forward to working with him as we ready for launch in New Jersey and other regulated states.”
Bowden comes to the group after he was Brand Director at Gala for Entain. He managed the P&Ls of Gala Bingo, Gala Spins, and Gala Casino.
Bowden commented: “PlayStar has something different to offer to the US market and those wanting to enjoy the fun and excitement of online casino.
“I firmly believe that with its mission statement, incredible team and powerful USPs that PlayStar is set up for success and I am truly honoured to play such an integral role in the launch of this new brand.”
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