News Online 6 April 2022
Jack Entertainment teams up with Shape Games, Kambi Group and Kambi Group for the launch of betJACK App
Jack Entertainment launched betJACK, a sports betting app that will allow you to wager real money on sports in Ohio. The app was created in collaboration with Shape Games, and Kambi Group, a sportsbook platform provider.
Brian Eby, President of Jack Entertainment, commented: “Jack is thrilled to provide a fun and engaging platform to help sports fans become familiar with the world of sports betting in a free-to-play environment.
“We wanted to provide an entertaining way for sports fans to learn and become comfortable with sports betting before real money wagering goes live in Ohio, and we are excited to partner with Shape and Kambi to create an exceptional product.”
betJACK offers a free platform to play on the web and mobile. This platform looks and feels exactly like a real-money sportsbook product. It will give fans the confidence to bet real money next year.
Shape Games, which specializes in consumer technology, will be launching consumer loyalty and engagement for betJACK. This partnership will focus on customer acquisition as well as retention. betJACK is Shape’s latest US-based project following the development of its Western portfolio over the last year.
“We are so pleased to launch in the U.S. with this free-to-play product, offering Ohioans a risk-free and consumer friendly entry into real money gaming in the future,” said Morten Tonnesen, Shape Games Chief Commercial Officer. “We’ve had great success with this approach globally, with the poker market as a proven case study, and we’re looking forward to partnering with Kambi to help lead the charge in the sports betting space through betJACK.”
Sarah Robertson, Kambi SVP of Sales, added: “Our tried-and-tested sportsbook platform has the flexibility and openness needed to adapt to evolving market regulations and meet the various needs of partners by facilitating third-party integration. We look forward to working with Shape Games once again and as Ohio makes the transition to real money sports betting, we’re excited to leverage this experience helping to prime consumers and the market for the forthcoming real money offerings.”
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