News Order Online 15 April 2022
Softswiss: Gamification is the current market demand
By Tim Poole
Softswiss is launching its Lootbox Bonanza, which aims at increasing the gamification and profitability of its betting business.
Simply put, the product gives sports gamblers extra bonus opportunities during sports betting.
According to the supplier, they are the first to provide the engagement tool. It works by players accumulating points and placing wagers on sporting events.
After accumulating enough points, players will be able to choose from a lootbox that is displayed on the screen. This box gives them the opportunity to win as many as three free wagers.
The combination of sports betting with lootboxes is an intriguing mix, and it’s a very popular idea in the esports world.
Lootboxes have their problems. Some people consider them to be gambling. Others argue that it is wrong for children to use lootbox prizes to buy money.
However, in this instance, the players already gamble, so picking a lootbox to randomly select a prize is a completely different method of awarding free wagers. Traditional examples of free sports bets include Sky Bet Club and bet365.
Alexander Kamenetskyi is the Product Owner at Softswiss Sportsbook. He stated: “When we develop new bonuses, it’s important to pay attention both to the market trends as well as the needs of players and operators. Gamification, which is what the market wants right now, is one of our key goals at sportsbook.
Lootbox Bonus adds great value to all the other features that we already have in our system. It’s also a bonus for players and partners in the betting industry.
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