Sportsbook platform and technology provider Honoré has extended its partnership with operator PMU and entered the Senegal market for the first time.
PMU has partnered with Lonase the Senegalese National Lottery to make it possible for bettors to place wagers on the same horses and have the potential to win the same amount as French customers.
Honoré will be providing the platform and sportsbook from which the bets can be placed.
As a company, Honoré is a specialist provider of turnkey sportsbook solutions for operators targeting French-speaking countries within Africa.
It works across many channels and can be customized to meet the specific needs of different customers.
Christophe Casanova, Honoré Gaming COO, said: “We are delighted to be extending our existing partnership with PMU to facilitate its agreement with Lonase and to allow bettors in Senegal to wager on the same races and with the same payouts as PMU’s players in France.
We have assisted operators in entering French-speaking markets and helped them establish their brand by providing a better player experience. “African is the fastest growing online betting market. Now we can do this with PMU in Senegal in partnership with Lonase.”
Since the new regulated African casino market was launched, there has been a lot of movement. There was a lot of activity in recent years. BetConstruct’s What’s Yours is Yours campaign, which Diversifying partnership possibilities is a priority.
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