Centurion Fight Club, a Maltese organisation for martial arts (MMA), has entered into a partnership with HeadsUp Entertainment to market and share revenue.
The mixed martial arts (MMA) company will use GameChangerz, media platforms operated by HeadsUp, to promote future events, including Centurion’s next show in Valletta on Saturday 2 July.
The “GameChangerz crew” will provide live coverage of the event and meet with software development partners on the creation of a new interactive sports betting lottery game.
In addition, both companies will collaborate on monetisation opportunities for this event, as well as all upcoming events, under a “super affiliate and exclusive sportsbook partnership.” This will see HeadsUp assets and Centurion events used as a “funnel” for customer acquisition.
Doug Wilson, HeadsUp President and CEO, said: “The sports lottery software platforms we are building are a game changer and the power of the Centurion brand partnered with our media and technology will allow for fans to have an elevated and enhanced sports experience and allow our companies to monetise our products in a next generation capacity.”
Roberto Gallo founded Centurion Fight Club and worked tirelessly to promote MMA in Southern Europe.
In this regard, Gallo, who is also Centurion’s CEO, was enthusiastic about partnering with HeadsUp, commenting: “We are very excited about working with HeadsUp and their technology team, innovating the ways to bet and engage in real time at our events.
“The Centurion brand is built on setting the bar higher for all who we engage with and HeadsUp is a leader in the industry of sports betting and media innovation.”
Sportradar’s all-in-one online sportsbook Orako has been launched. The sportsbook solution was designed for operators who want to offer sports betting.
The Gambling Commission warned operators in its last fortnightly electronic bulletin that it would be getting tougher on those who fail to notify it.