News Land-Based 30 March 2022
Hard Rock launches ready-to-drink cocktails in partnership with Stewart’s Enterprises
Hard Rock International has agreed on a second partnership with Stewart’s Enterprises to launch Hard Rock ready-to-drink (RTDs) cocktails, which will join its sister product, Hard Rock Hard Seltzers.
These classic cocktails, which include the Margarita, Mojito, Moscow Mule, and Mojito will be featured in these drinks. They are inspired by Hard Rock International property, Hard Rock Cafes, Hard Rock Hotels and Hard Rock Casinos.
A 12-ounce can of RTDs contains 8% ABV. The RTDs come in four-flavour packs at $12.99 each, or six mixed packs that contain two each flavor for $19.99.
Distribution has been agreed in multiple states with the licensing partnership between Hard Rock International and Stewart’s Enterprises having been negotiated by Broad Street Licensing Group.
Kimberly Manna, Hard Rock International Senior Vice President of Retail and Licensing, said: “We’re excited to further extend the brand into the fastest-growing spirits category of RTD cocktails offering our international fan base the chance to bring Hard Rock home.”
Adding to this, Tony Gaines, Stewart’s Enterprises CEO, commented: “Hard Rock Hard Seltzers got off to a great start last year and are sold in stores such as 7-Eleven, Circle K, and Total Wine. Both the seltzers and the RTDs were served at events surrounding Super Bowl LIV and people loved them.”
Hard Rock International is often in the news lately. It is most notable for its latest PaySafe New Jersey in partnershipAs well as its occupants. Employees with bonuses exceeding $10 million are eligible for their efforts in 2021 which equalled a “record-breaking” year.
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