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Information On-line 25 Jul 2022
Grupo Pefaco enlists Moobifun to take it digital in Africa
By Matthew Nicholson
French iGaming provider Moobifun has introduced a brand new cope with Barcelona-based on line casino operator Grupo Pefaco, to digitalise the latter’s on line casino operations in Africa.
As Grupo Pefaco already has a big presence in West Africa, Moobifun’s activity is to take the operations Pefaco has on the continent, utilizing its expertise and understanding of digital markets, to convey the on line casino expertise to the viewers – with preliminary focus being on the six African nations Pefaco has casinos in on the continent.
Whereas Moobifun will even use its personal lottery merchandise, digital scratchcard, and numbers video games by the brand new settlement to additional increase its presence within the area.
On the announcement of the deal, Moobifun’s Head of Enterprise Improvement & Gross sales Louis Mecklembourg acknowledged: “Grupo Pefaco has constructed a really profitable enterprise throughout the bricks-and-mortar on line casino area and we’re thrilled to assist them digitise the African operation. Our localised experience will be certain that customers could have a seamless and satisfying on-line expertise.”
Moreover, as a part of the deal, Moobifun agreed to supply Grupo Pefaco with its Cell Cash system, which might be immediately accessible in the nations of Burkina Faso, Benin, Togo, Niger, the Ivory Coast and Burundi.
This follows latest information from the African continent, with BetConstruct not too long ago asserting it’s bringing the ‘What’s Yours Is Yours’ marketing campaign to the African area.
A month in the past, Betfred additionally doubled down on South Africa’s betting market, buying a majority stake in native operator LottoStar.
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