Gaming Arts, part of Bally’s Corporation has reached an exclusive five-year content agreement that gives Gamesys full access to all of its games to be used in real money online gaming.
Gaming Arts, located in Las Vegas is an electronic gaming company that specializes in bingo, keno, and other emerging technologies.
Gaming Arts and Gamesys have agreed to collaborate on the identification, conversion, and publication of titles from Gaming Arts’ selections of slot games. These will be used in any online real-money gambling markets where Gamesys has a presence. Gaming Arts will also be able to create new Gamesys games through the partnership.
Gaming Arts CEO Mike Dreitzer said: This is truly a defining moment in Gaming Arts. Gamesys/Bally is our partner in online gaming. This was our first venture into the online world. Gamesys/Bally has a reputation for being a top-quality provider of online gaming games.
“They are now partnering with Gaming Arts in an exclusive manner and have agreed to include our games in their global portfolio. This is a great opportunity to bring Gaming Arts content into a new market.”
Nick Wright (Bally Corporation SVP Business Development Interactive) said that “Bally is pleased to partner and access their well-respected game selections for use online.” We are looking forward to expanding our partnership with Gaming Arts through multiple channels.”
Gaming Arts views this as the first part of its relationship with Gamesys. Moving forward, Gaming Arts intends to implement a wider omnichannel strategy to increase its online and land-based gaming offerings.
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