In-Depth Online 27 April 2022
Softswiss’ Alexander Kamenetskyi – “Crypto betting is developing as quickly as esports.”
By Tim Poole
Alexander Kamenetskyi is the Sportsbook Product Owner. Gambling Insider...
Softswiss’ Sportsbook was first launched more than two years ago. The tool was developed over a period of two years.
I’m delighted to say SportbookThis has allowed us to grow our business and earned the trust of customers. We have launched more than 10 brands and we are working on many others. One of the key lines for us is to work with different platforms, whether it’s casinos or poker platforms, fantasy sports etc. We can connect with any type of platform because of the flexibility of our system. We know it’s important for our clients and that’s why we paid particular attention to this from the very beginning.
Along with the other forms of gambling, betting is on the rise. It is important that you keep up to date with the latest developments. You must constantly search for innovative features to engage your player in order meet the demands of the market. That’s what we do. This is what we do! We not only introduced all of the most popular bonuses, but also new features for the betting market. Our competitive edge is constantly being enhanced by new tools.
We also focus on player and operator security. The Sportsbook risk management team was created when Sportsbook launched. It worked well. Both players and operators need to trust the tools they use every day. Therefore we’re working on our own instruments for RMT. But, without our team, none of it would have been possible.
How do you see online sports betting innovations attracting players the most?
We pay attention to all details of our products and refer to players as the final customers. Our goal is to make the tool easy and fun. We keep up with market trends to bring you the best. Gamification is the hottest trend at present. Our team works on Gamifying betting and taking it further. A set of special features was created. Softswiss Sportsbook recently. Hunting Bonus, Freebet booster, as well as the most recent Lootbox bonus. These features are new to online betting and we’re proud to have been the first to offer them.
Our integration with Jackpot Aggregator is another important step. This multi-platform platform solution will allow our partners to manage and launch jackpots in both sports and casino betting.
Being so immersed in developing something innovative, we can’t forget about the operator’s needs. Sportsbook has now connected the CMS system to its back office. It allows Sportsbook greater flexibility, and provides unlimited options for product customization.
This year’s FIFA World Cup is scheduled for the last week of January. What are your preparations for this event?
We are avid sports fans and follow all major sporting events. The World Cup this year is different because it does not take place during the summer. When I talk about the preparations for this year’s World Cup, I want to emphasize that our team is constantly improving and that our job it to provide our customers with as many engaging and useful tools as possible. Our goal is to provide new tools and other unique instruments, which will allow players to experience more than standard sports.
Esports are also rapidly developing, and crypto betting is no exception. It is clear that crypto investors are more willing to invest than those who use fiat currencies. As a result, crypto has a growing share.
Do you think there will be many who use cryptocurrency to wager on the World Cup?
Esports are also rapidly developing, and crypto betting is no exception. Crypto players will often invest more than their fiat counterparts. The share of cryptocurrency is on the rise. We aim to give different audience groups equal access to bonuses and features. Bonus offers that can be linked to crypto are just as interesting for all players.
What is the general state of crypto betting? Is it true that crypto betting volumes fall when the overall value of cryptocurrency falls?
I can’t imagine volumes of cryptocurrency falling because it’s an easier way to play in terms of restrictions. This only shows that online gambling solutions must have very efficient security systems.
What will Softswiss Sportsbook’s future look like?
First, our client base is growing by threefold. We also will introduce new bonuses such as Hunting Tournaments and others which, by the way, will be available in the mobile app we’re working on right now. We expect more data providers to sign up to Sportsbook in order to provide coverage for events around the globe.
We have not stopped working to obtain new licenses. Sportsbook has a lot to announce very soon.
Let’s find out who will win the World Cup.?
Personally, I support Ukraine. These competitions are often dominated by favourites and not open to outsiders.
Alexander Kamenetskyi was a long-time bettors before joining the Softswiss Team. He was the Sportsbook Product owner since its inception. Alexander feels that gamification will be the biggest trend in online betting. Alexander, who is Ukrainian, had lived in Kyiv from February to February.
Boyd Gaming Corporation reported revenue of $860.7 million for the first quarter 2022. This is 14% more than the first quarter 2021. Six68m was spent on gaming
Alexander Kamenetskyi is the Sportsbook Product Manager. The Softswiss sportsbook launched almost two years ago. The tool was developed over a period of two years.