In-Depth Online 27 April 2022
Softswiss’ Alexander Kamenetskyi – “Crypto betting is developing as quickly as esports.”
By Tim Poole
Alexander Kamenetskyi is the Sportsbook Product Owner. Gambling Insider...
Softswiss’ Sportsbook was first launched more than two years ago. What has happened to the tool over this time period?
I’m delighted to say SportbookThis has allowed us to grow our business and earned the trust of customers. There are more than 10 brands that have already been launched and many more in the pipeline. One of the key lines for us is to work with different platforms, whether it’s casinos or poker platforms, fantasy sports etc. Our solution is flexible enough to allow us to successfully connect to any platform. We know it’s important for our clients and that’s why we paid particular attention to this from the very beginning.
Along with the other forms of gambling, betting is on the rise. You need to be aware of all changes. It is important to keep searching for non-standard features which will engage players in order to meet market needs. That’s what we do. This is what we do! We not only introduced all of the most popular bonuses, but also new features for the betting market. To make our customers more competitive, we are always looking for better tools.
We are also focused on the player and operator safety. When we launched Sportsbook, the team of risk managers was established. We were right. Both players and operators need to trust the tools they use every day. Therefore we’re working on our own instruments for RMT. All of this would not have been possible without the help of our team.
Which innovations are you most optimistic about when it comes engaging players in online betting?
Keep in mind all the details and we draw your attention to the B2C network as well as players who are final customers for Sportsbook. Our goal is to make the tool easy and fun. We keep up with market trends to bring you the best. Gamification is a key trend right now. Our team works on Gamifying betting and taking it further. A number of unique features have been added to this site. Softswiss Sportsbook recently. Hunting Bonus, Freebet booster, as well as the most recent Lootbox bonus. This is a great opportunity for us to bring these new features to the online gambling market.
We will also integrate with Jackpot Aggregator. The multi-platform integration will offer our partners the unique opportunity to launch and manage Jackpots at both casinos and sports betting sites.
Being so immersed in developing something innovative, we can’t forget about the operator’s needs. Sportsbook has now connected the CMS system to its back office. It allows Sportsbook greater flexibility, and provides unlimited options for product customization.
At the end of this year, the FIFA World Cup will take place. What are your preparations for this event?
We are avid sports fans and follow all major sporting events. The World Cup this year is different because it does not take place during the summer. Concerning our preparations, let me emphasize that we are always developing. Our task is to make sure our customers have the best tools possible to take part in such an important event like this World Cup. We plan to bring new tools, and unique instruments to the table that will enhance player experiences beyond traditional sports.
Esports are also rapidly developing, and crypto betting is no exception. Crypto players will often invest more than their fiat counterparts. The share of cryptocurrency is steadily increasing
What number of people are you estimating will place bets on the World Cup using cryptocurrency?
Esports are also rapidly developing, and crypto betting is no exception. It is clear that crypto investors are more willing to invest than those who hold fiat currencies. As a result, crypto has a growing share. We aim to give different audience groups equal access to bonuses and features. All players can enjoy our bonus offers, which are easily linked with crypto.
Is crypto betting moving at all? Is it true that crypto betting volumes fall when the overall value of cryptocurrency falls?
I can’t imagine volumes of cryptocurrency falling because it’s an easier way to play in terms of restrictions. This only shows that online gambling solutions must have very efficient security systems.
What will Softswiss Sportsbook’s future look like?
We see our client base growing by threefold. We also will introduce new bonuses such as Hunting Tournaments and others which, by the way, will be available in the mobile app we’re working on right now. We expect more data providers to sign up to Sportsbook in order to provide coverage for events around the globe.
However, we are still working hard on new licences. Sportsbook has a lot to announce very soon.
Let’s find out who will win the World Cup.?
Personally, I root for Ukraine. These competitions are often dominated by favourites and not open to outsiders.
Alexander Kamenetskyi was a long-time bettors before joining the Softswiss Team. Since its inception, Alexander has served as the Sportsbook Product Manager. Alexander believes that online gambling is moving towards gamification. Alexander, who is Ukrainian, had lived in Kyiv from February to February.
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Alexander Kamenetskyi, Sportsbook Product Owner speaks exclusively to Gambling Insider… Softswiss Sportsbook was launched more than two years ago. The tool was developed over a period of two years.