AXES selects Blueberry Payment Solutions to be an Open-Loop, Cashless Provider

AXES.ai has formed a “strategic alliance” with Cyprus-based fintech firm Blueberry Payment Solutions.

AXES, a cloud information management platform collects and transmits customer data to the land-based gambling industry. Under this new deal, the provider will offer an “integrated open-loop cashless eWallet” to its European client base.

AXES President and CEO Earle G. Hall described Blueberry Payment Solutions as a “perfect fit” for his company, and went on to thank the fintech business for its support.

“Blueberry Payment Solutions is a perfect fit for AXES,” said Hall. “Blueberry Payment Solutions truly understands that a casino eWallet is a personal player to casino relationship based on loyalty, engagement and rewards.

“We are grateful to Blueberry Payment Solutions for having customised their product offering to align with our strategy to support our European AXES clientele to ensure they have the most powerful engagement strategy in the global land-based casino gaming market.”

Blueberry was likewise enthused about this deal, with the company’s Founder and Chief Technology Officer Rhyan Bridle calling their link up a “powerful partnership.”

He said: “AXES has the most advanced, secure and complete closed loop cashless platform in the global land-based gaming industry.

“The Blueberry Payment Solutions platform, technology, licences, IP and certifications will empower AXES’ European clients to instantly transfer funds to their AXES closed loop wallet and to AXES casino float accounts.

“This powerful partnership will rapidly evolve the fintech performance and possibilities of the land-based gaming industry, and we are very excited to offer the power of the Blueberry Payment Solutions to the AXES client base.”